List price
The official published price of a car before discounts — CarPairly's standard term for the manufacturer's current price in each market.
List price is the manufacturer's official, published price for a car — the figure in the configurator and the price list, before any dealer discount, promotion, or negotiation. Different markets dress the concept in different acronyms: MSRP in the US, RRP in some other markets, and assorted local variants, but the idea is similar, and "list price" is the neutral term CarPairly uses site-wide.
The essential caveat is that list prices are not directly comparable across borders. European list prices are meant to include VAT, American ones generally exclude sales tax, and registration and delivery costs may be shown separately or bundled, for example in the UK's OTR price. Currency conversion adds a second layer, which is why converted amounts on CarPairly are marked approximate with their exchange-rate date.
Every headline price on the site is the base trim's current list price for the given market, entered by hand from the manufacturer's configurator with a source link and checked date, and past prices are kept as history rather than overwritten.
Differs by market
What a list price contains differs by market. In the EU, UK, Norway, and Australia, official guidance says prices shown to consumers include taxes such as VAT or GST. In the US, dealers may leave government-required charges such as sales tax out of advertised prices, and in Canada the drip-pricing rule excepts government-imposed sales tax. CarPairly labels tax treatment on every price.